Godt sagt - om blogs

"Having a blog without a goal is a lot like walking a penguin through Central Park - sure, it's interesting, but it probably isn't helping anybody" (J.Wright)

"If authenticity is the defining feature of blogging, credibility is the benefit"
(R. Schoble/ S.Israel)

"Folk snakker med hinanden. I åbne, ærlige samtaler. Inden for og uden for virksomhederne. De interne og eksterne samtaler er ved at blive forbundet med hinanden. Vi har intet andet valg end at deltage i dem." (Cluetrain Manifest)

"#34 - For at kunne tale med den menneskelige stemme er virksomheder nødt til at tage del i fællesskabets anliggender
...................#35 - Men først er de nødt til at tilhøre et fællesskab"
(Cluetrain Manifest)

"The most powerful thing sbout blogging isn't the technology; it is this massive community driving the blogsphere" (J. Wright)

"Blogging is the word of mouth on steroids" (Y. Vardi citeret i J.Wright)

"The blog is the best relationship generator you've ever seen, it's all about openness. People see them as a reflection of an open, communicative culture that isn't afraid to be self-critical"
(Bill Gates, citeret i D. Kirkpatrick)


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Cluetrain Manifest - R. Levine, C. Locke, D. Searls, D. Weinberger (2000)
Blog Marketing - J. Wright (2006)
Naked Conversations (R. Scoble, S. Iseael (2006)
Why there's no escaping the blog - D. Kirkpatrick (2005)
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